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ZORA token surged over 60% after Base App integrated its content tools
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App lets users mint and trade tokens linked to social media posts
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Zora tech now powers tokenization across Coinbase’s Base Layer 2
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Daily content coin creation has doubled since the launch
Base App Fuels New Use Case for Content Coins
Zora, the onchain media protocol, has seen its token (ZORA) rally more than 60% following its integration into Coinbase’s newly launched Base App. The app transforms the former Coinbase Wallet into a hub for social, financial, and creator activity. Zora’s infrastructure now enables tokenization of posts, turning social content into tradable ERC-20 “content coins.”
Token Gains as User Activity Spikes
Since the integration, the number of daily content coins minted through Zora has doubled from 5,000 to over 10,000, according to Dune Analytics. The ZORA token plays a key role in the app’s ecosystem, used for minting, paying referral fees, and accessing rewards. Its fully diluted valuation has rebounded above $210 million.
Zora Positioned for Creator-Led Web3 Growth
Originally launched as a media registry protocol, Zora has evolved into a full-fledged social layer on Base. Creators can now tokenize images, videos, and posts with liquidity pools on Uniswap. Backed by Haun Ventures and Coinbase, Zora is pushing toward a creator-led web3 model — and the latest Base App launch puts its tech in front of a much broader audience.
