Circle has joined forces with Hong Kong telecom provider HKT to develop a blockchain-based customer loyalty solution for regional merchants. This partnership will leverage Circle’s Web3 products to enable more engaging customer loyalty experiences.
A New Approach to Loyalty Programs
The planned loyalty solution will use blockchain and programmable wallets to offer a more interactive customer engagement model. Monita Leung, CEO of HKT Digital Ventures, highlighted the collaboration’s potential to help Hong Kong merchants connect more deeply with consumers.Circle’s Web3 Expansion in Asia
Jeremy Allaire, CEO of Circle, emphasized that this partnership aligns with Circle’s broader strategy to support digital innovation in Asia. Circle has already partnered with Japan’s Coincheck, indicating its commitment to expanding Web3 services in the region.
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