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Coinbase has launched a public token sales platform with U.S. retail access for the first time since 2018.
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Monad will be the first project, with its MON token sale running Nov. 17–22.
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The move signals a revival of regulated public token offerings under friendlier U.S. policy.
Reviving Public Token Sales for U.S. Users
Coinbase has introduced a new public token sales platform enabling retail investors, including those in the U.S., to participate in token launches. The exchange last allowed public ICO-style sales in 2018 before regulatory crackdowns halted the practice.
The first sale will feature Monad’s MON token from Nov. 17–22, preceding the project’s mainnet launch on Nov. 24.
Transparent, Community-Focused Model
Coinbase said the platform aims to promote fairer access by using a “filling up from the bottom” allocation algorithm, favoring smaller buyers and penalizing short-term sellers. Issuers must disclose full tokenomics, team details, and risk factors before listing.
Regulatory and Market Impact
The new system coincides with the Trump administration’s pro-crypto stance, which Coinbase called the “most supportive in U.S. history.” Analysts see it as a step toward legitimizing retail participation in regulated token launches — a revival of the ICO era but with stricter compliance.
