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DraftKings CEO Jason Robins says prediction markets can reach new customers in untapped U.S. states.
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The firm is partnering with Polymarket for its predictions platform.
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Robins expects this could encourage broader betting legalization.
DraftKings Expands Into Prediction Markets
During Friday’s earnings call, DraftKings CEO Jason Robins said the company will soon launch DraftKings Predictions, leveraging blockchain-based event contracts to expand its audience beyond states with legal sports betting.
Partnering With Polymarket
Polymarket will serve as the clearinghouse for DraftKings’ prediction contracts following its acquisition of Railbird Technologies, a CFTC-regulated exchange. Robins said the move opens new growth channels without disrupting traditional betting operations.
A Bridge to Nationwide Access
Robins noted that nearly half of U.S. residents still lack access to online sports betting. Prediction markets, he argued, could serve as a legal middle ground, potentially motivating more states to authorize broader wagering frameworks.
Industry Growth Under Pro-Crypto Climate
With President Trump’s pro-crypto administration fostering regulatory openness, prediction markets are expanding rapidly. Major players — including Kalshi, Robinhood, and Coinbase — are investing heavily to capture the sector’s next growth wave.
