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Fanatics launches prediction market platform called Fanatics Markets
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Partnership with Crypto.com to support trading and clearing
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Phase one includes sports, finance, politics and more
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Phase two will expand into crypto, stocks, culture, and entertainment
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Launch follows booming interest in prediction markets nationwide
Fanatics Moves Into Prediction Markets With Crypto.com
Sports apparel giant Fanatics has unveiled Fanatics Markets, a fan driven prediction market platform built through a partnership with Crypto.com. The service will let users trade event outcome contracts similar to platforms like Polymarket and Kalshi.
Phase one launches immediately with markets for sports, finance, economics, and politics. Phase two, expected next year, will expand into crypto events, IPOs, climate, culture, and entertainment.
Prediction Markets Seeing Massive Growth
Prediction markets have surged in popularity, with Polymarket and Kalshi recording nearly 10 billion dollars in combined volume in November. Crypto.com has already partnered with platforms like Truth Social and MyPrize and will provide the exchange and clearing infrastructure through its U.S. derivatives subsidiary.
Fanatics Expands Its Consumer Ecosystem
Fanatics generated over 8 billion dollars in revenue last year and operates across apparel, collectibles, betting, and gaming. Leaders say Fanatics Markets will give fans a new way to engage with real world events and earn money if their predictions are correct.
