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Polymarket signed a multi-year partnership with UFC and Zuffa Boxing.
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Prediction markets will be integrated into broadcasts and fan experiences.
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The deal follows partnerships with Google, Yahoo, and DraftKings.
Bringing Prediction Markets to Sports Fans
Prediction platform Polymarket has signed an exclusive deal with TKO Group Holdings, making it the official prediction market partner for UFC and Zuffa Boxing. The integration will add live fan prediction scoreboards during fights, allowing viewers to see real-time forecasts from global audiences.
Enhancing Engagement Through Data
TKO CEO Ariel Emanuel said the partnership turns spectators into active participants, while Polymarket CEO Shayne Coplan described it as “watching expectations evolve with every round.” The collaboration will also feature post-fight prediction content across UFC’s social channels.
Mainstream Expansion Continues
Polymarket has also partnered with Google Finance, Yahoo Finance, and the NHL, marking its growing acceptance in mainstream media and sports. Following its quiet U.S. relaunch, the firm is reportedly valued near $15 billion.
