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Sony Bank aims to launch a USD stablecoin in the U.S. as early as fiscal 2026
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The bank has applied for a U.S. banking license and partnered with Bastion
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The stablecoin will be used mainly for games, anime, and digital content purchases
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Sony hopes to reduce payment fees and streamline its U.S. content ecosystem
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The plan aligns with Japan’s broader push for regulated local stablecoins
Sony Prepares to Enter the U.S. Stablecoin Market
Sony Bank is preparing to issue a U.S. dollar stablecoin designed for use across Sony’s entertainment ecosystem. Sources told Nikkei that the company plans to establish a U.S. division and has already applied for a banking license.
Sony is partnering with U.S. stablecoin issuer Bastion, which will provide the underlying issuance infrastructure.
Stablecoin Targeted at U.S. Digital Content Consumers
Sony expects the stablecoin to be used for game purchases, anime subscriptions, and other content, reducing reliance on credit card networks and lowering transaction fees for consumers and creators across its platforms.
The company’s U.S. market is central to the plan, as it accounts for more than 30 percent of Sony’s global external sales.
Part of a Broader Web3 Strategy
Earlier this year, Sony launched Soneium, its Ethereum Layer 2 network focused on creators and fan communities. Japan is also advancing a domestic yen stablecoin ecosystem, having recently approved JPYC as the country’s first licensed issuer.
