Australian billionaire Andrew Forrest has filed a lawsuit against Meta Platforms, Inc., accusing the company of profiting from scam ads on Facebook that misused his likeness to promote fraudulent crypto schemes. Forrest's legal action seeks damages and aims to compel Meta to adopt stricter measures against scam ads. The case raises questions about Meta's responsibility in moderating content and whether its ad systems contribute to the spread of misleading ads. This lawsuit could set a precedent for holding social media platforms more accountable for the advertisements they host and profit from. Read more on CoinDesk.