In 2024, Bitcoin's surge past $100,000 was fueled by increasing adoption from publicly traded companies, with over 65 now holding Bitcoin - up 65% from last year. This trend, though largely under the radar, is a key driver behind the cryptocurrency's rising value, according to Lark Davis.


While larger companies like Microsoft have resisted Bitcoin, smaller firms are making big moves. For instance, Booyah Interactive, a Chinese gaming company, has allocated 60% of its market cap into Bitcoin. Similarly, companies like Semler Scientific and Exodus Movement have been stacking large amounts of Bitcoin, signaling a growing trend of corporate crypto adoption.


Some companies are just starting to embrace Bitcoin, like Rumble, a video platform with 67 million users, which plans to let creators get paid in Bitcoin and allow Bitcoin tips. American auto parts company Workport is also stepping in, investing $5 million in Bitcoin and XRP and planning to invest more.


The biggest potential player still on the fence is Amazon. Shareholders have recently pushed the company to convert a portion of its cash into Bitcoin. If Amazon makes the leap, it could have a huge impact on the market, especially with political figures like Trump showing support for Bitcoin.


As Lark Davis points out, companies adopting Bitcoin early are positioning themselves for long-term success. The Bitcoin "train" is moving fast, and those who hesitate may find themselves left behind.